What is Digital Marketing?


When did Digital Marketing all begin?

There is a lot of speculation as to when this could have been, would this be when the radio was first invented? Or when the first email was sent out in 1971? – I think I’ll let you decide on that one. Most circles would say it was when the first Search Engine “Archie” came out in 1990.

Definition time….

Digital Marketing encompasses all of your online marketing and advertising delivered through a digital channel, although this definition may differ from one digital marketing agency to another. This modern approach allows your business to connect with consumers through B2B or B2C marketing but also boasts the benefits of analytical data for you to see what worked, when it worked and offer improvements for future campaigns.

We spoke to a Google Marketing consultant back in March 2018 and one of the key areas they pointed out was being ready for the Mobile World and pointed out these stats…..

  • 72% of people buy from a Mobile device

  • 90% access of Facebook is done through a Mobile medium

  • 60% of searches done in the world is done so via Mobile

So the question is “Is your current Marketing strategy utilising this potential market?

The Process…

Types of Digital Marketing include:

Your website, Blog posts, Online newsletters, Social Media, Search Engines, Online Advertising, Branding and much much more……

With GDPR fast approaching conventional marketing approaches such as Email Marketing have huge question marks over how you obtain a person’s information.

How to set marketing goals based on business goals?

  • Increase Lead Generation

  • Improve Brand awareness

  • Increase Sales revenue

  • Increase website traffic

  • Improve user experience and customer service

Marketing agencies will take a look at your marketing goals then based on other variables such as budget and your target audience, will decide on the best tactic to deploy.

Examples of Tactics include:

Search Engine Marketing (SEM)

This is the process of internet marketing using paid advertisement space, also known as pay-per-click (PPC) advertising. When a user searches a “keyword” term in a search engine, on the results page you will see ads related to that keyword at the top and bottom of that page. Google AdWords is an example of this approach and the idea is you only pay for that advertising space when a user clicks on your ad.

AdWords is an online advertising tool that helps businesses connect with their customers. You create your online ad, tell AdWords who you want to reach, and AdWords brings your ads to them.

Social Media Marketing (SMM)

A big part of B2B and B2C marketing is understanding that behind the decision-makers are real people. People especially in the modern era connect via social media, and people are already interacting with brands through social media. Facebook, LinkedIn, Twitter and Instagram have all adopted paid advertising models in recent years due to the sheer power and potential reach of this approach. To be successful with a SMM campaign your content has to be engaging so requires a lot of planning and should have a goal that can be measured.

Search Engine Optimisation (SEO)

Search engine optimisation is the name given to the process to improve your websites online visibility on a search engine results page such as Google. When someone searches for a keyword related to your business then ideally your business will appear as an "organic” result.

As a general rule, sites that appear higher up in the results will get more traffic to their pages, and so potentially more business. Every businesses aim is to be on page one and ideally at position one but depending on what market you are in this may not always be possible.

 At Spec we believe in building long lasting relationships built on trust, we aspire to be an extension of your business to achieve your business goals. As an IT Consultancy we take pride in helping propose the right solution and work with you to implement it.

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Team Spec